Marketing / Increasing Membership
- Develop and roll out a promotional video highlighting our sport
- Establish a national relationship for RUSA and region/event jerseys/kits with vendor
- Learn how new members heard about RUSA

Financial
- Increase advertising revenue in American Randonneur and digital
- Develop a Financial Audit Committee
- Mine more data and info from website and insurance report to help Board of Directors

RBAs & Regions
- Continue onboarding and communication initiatives using Zoom
- Continue PBP prep zoom sessions

Web
- Investigate areas that will reduce manual admin overhead
- Develop improved metrics to help Board of Directors make decisions
- Integrate climbing with events and permanents, and support the 8k600 format
- Define a climbing award
- Add the Ultra Flèche award
- Integrate gravel with permanents

Communication
- Continued refinement of Between Controls
- Improve and coordinate social media publication
- Develop a YouTube channel

Internal
- Examine opportunities for volunteer recognition