SOCIAL MEDIA CHARTER

established 2024

THE GOAL:

To share the spirit of Randonneuring through the mission, vision and values of Randonneurs USA.

THE APPROACH:

• To showcase Randonneurs USA members, as well as develop, capture and share Randonneurs USA moments across all RUSA chapters.
• To leverage our social channels to foster community and connection. 
• To create content for both internal and external audiences with the sole purpose of promoting non-competitive, long-distance cycling. 
• To give everyone a voice, inspiring viewers and followers to learn more about randonenuring and explore Randonneurs USA. 

THE EXECUTION:

• Social content must align with RUSA's mission, organizational objectives as well as following the rules and regulations of Randonneurs USA and randonneuring.  
• The approving author will create/post content that inspires our members, and potential members, sharing memorable stories, ideas, adventures/opportunities, resources and insights to help grow randonneuring in the United States. 
• Inflammatory/disparaging personal remarks, posts that are not based in randonneuring, and unsolicited commercial email (spam) will not be tolerated and should not be posted to our channels.
• Music must follow royalty usage guidelines and not contain any offensive lyrics/topics.
• No political posts.
• No religious posts.
• No racial posts.
• Avoid content with typos and poor punctuation.
• No external sales or promotions of production or services outside of RUSA merchandise and RUSA associated clubs.
• All sale/promotion of items/products must be approved by Randonneurs USA BOD and aligned with our advertisers, unless stated otherwise. 

Established August 28, 2024 by Dawn Piech and Lisa Charlebois

Revised November 8, 2024

Reviewed 12/2025